Our Guiding Principles
We Want You To Feel Comfortable With How We Approach Each Project
01
Do only what we do best.
If it's not part of our expertise, we say no or we reach out to a kick-ass colleague to help. We're okay with turning down work if it's not in our skill set. Your projects deserve the highest level of expertise, so we'll give it or get it.
03
Make you look good.
Our job is to fly under the radar. We work behind the scenes so you can take center stage. Since your success is our top priority, expect us to be somewhere in an "undisclosed location" plying our ninja tradecraft skills.
02
Be relational.
We want to know you and support you. Let's kick off our shoes and share a laugh as we dig in to making your project a success. Loyalty and friendship aren't business practices – that's just who we are.
04
Excellence or nothing.
You can expect the best from us – it's all we know how to give. We believe in excellence and hard work, and we hold ourselves to the highest standard when it comes to work with our name on it.
Get to Know Us
Our LinkedIn profiles map our professional journeys,
but here's a little about what makes us tick
Jana Nelson
Chief Storyteller
and
Strategy Architect
I love words – revere them, really. I’ve spent the last two decades of my career harnessing, respecting and channeling them into stories that move people – because I believe a great story can change the world.
I love nothing more than a good belly laugh, often at inappropriate times, and I truly value the smart, timely use of sarcasm. It’s been said my communication prowess is unparalleled – and it wasn't just my husband who said it.
From stakeholders to strategy, members to tactics, I've mastered the art of crafting the right message for the right audience – translating complex concepts into clear, concise and persuasive content.
Brainstorming is my favorite. I love to mix it up with teammates. I am the best flip chart and white board note-taker, bar none. I will always go the extra mile to ensure the success of every project I work on – clients deserve it and it’s also just my small town work ethic that I can’t shake.
Nancy Calaway, CAE
Chief Marketer
and
Brand Evangelist
Perfectly comfortable working in anonymity, I enjoy being the invisible voice of the members and for the members – speaking to them, entertaining them, or simply providing clarity. One of my superpowers is accurately digesting paragraphs of content into mere sentences.
I was trained in one of the busiest newsrooms in the U.S., so I thrive under pressure, on deadline and with lightning fast speed. Wearing my reporter hat, I excel at asking insightful questions, poking holes to strengthen strategy and finding bear traps to avoid.
My natural curiosity has me exploring ever-changing comms channels and discovering what styles work best for every audience.
I am fiercely loyal to a no. 2 yellow pencil simply because of the way the graphite looks on paper. And I am equally passionate about the pleasure I find in my other joys – baseball, Disney and Bruce Springsteen. No detail of any of these is too nerdy not to share and dissect with me!